A Personal Manifesto-
This week we created our own personal manifesto, we looked at from the first things first manifesto, we had to read through it and create notes from the lesson, the original manifesto looks like this;
" A Design Manifesto
We, the undersigned, are graphic designers, art directors
and visual communicators who have been raised in
a world in which the techniques and apparatus of
advertising have persistently been presented to us as the
most lucrative, effective and desirable use of our talents.
Many design teachers and mentors promote this belief;
the market rewards it; a tide of books and publications
reinforces it.
Encouraged in this direction, designers then apply
their skill and imagination to sell dog biscuits, designer
coffee, diamonds, detergents, hair gel, cigarettes, credit
cards, sneakers, butt toners, light beer and heavy-duty
recreational vehicles. Commercial work has always paid
the bills, but many graphic designers have now let it
become, in large measure, what graphic designers do.
This, in turn, is how the world perceives design. The
profession’s time and energy is used up manufacturing
demand for things that are inessential at best.
Many of us have grown increasingly uncomfortable
with this view of design. Designers who devote their
efforts primarily to advertising, marketing and brand
development are supporting, and implicitly endorsing,
a mental environment so saturated with commercial
messages that it is changing the very way citizen consumers
speak, think, feel, respond and interact. To
some extent we are all helping draft a reductive and
immeasurably harmful code of public discourse.
There are pursuits more worthy of our problem solving
skills. Unprecedented environmental, social and
cultural crises demand our attention. Many cultural
interventions, social marketing campaigns, books,
magazines, exhibitions, educational tools, television
programs, films, charitable causes and other information
design projects urgently require our expertise and help.
We propose a reversal of priorities in favor of more
useful, lasting and democratic forms of communication
- a mindshift away from product marketing and
toward the exploration and production of a new kind
of meaning. The scope of debate is shrinking; it must
expand. Consumerism is running uncontested; it must
be challenged by other perspectives expressed, in part,
through the visual languages and resources of design.
In 1964, 22 visual communicators signed the original
call for our skills to be put to worthwhile use. With the
explosive growth of global commercial culture, their
message has only grown more urgent. Today, we renew
their manifesto in expectation that no more decades will
pass before it is taken to heart.
signed:
Student Name ...
Jonathan Barnbrook
Nick Bell
Andrew Blauvelt
Hans Bockting
Irma Boom
Sheila Levrant de Bretteville
Max Bruinsma
Sian Cook
Linda van Deursen
Chris Dixon
William Drenttel
Gert Dumbar
Simon Esterson
Vince Frost
Ken Garland
Milton Glaser
Jessica Helfand
Steven Heller
Andrew Howard
Tibor Kalman
Jeffery Keedy
Zuzana Licko
Ellen Lupton
Katherine McCoy
Armand Mevis
J. Abbott Miller
Rick Poynor
Lucienne Roberts
Erik Spiekermann
Jan van Toorn
Teal Triggs
Rudy VanderLans
Bob Wilkinson
and many more "
The large black area is where the manifesto named many students that worked on it, so I highlighted their names out like Rob did in the class what we discussed was that the manifesto shows fighting consumerism as creative minds are for the good, packaging is not useless and is actually used to express the mind, there is a fear of change, commercial work needs to balance with messages and that commercial work could be used to fund other activities.
We then went on to create our own manifesto by getting rid of half of the script by crossing out, I came up with two;
The first one;
" A Design Manifesto We, the undersigned, are graphic designers, art directors and visual communicators who have been raised in a world in which the techniques and apparatus of advertising have persistently been presented to us as the most lucrative, effective and desirable use of our talents. Many design teachers and mentors promote this belief; the market rewards it; a tide of books and publications reinforces it.
Encouraged in this direction, designers then apply their skill and imagination to sell dog biscuits, designer coffee, diamonds, detergents, hair gel, cigarettes, credit cards, sneakers, butt toners, light beer and heavy-duty recreational vehicles. Commercial work has always paid the bills, but many graphic designers have now let it become, in large measure, what graphic designers do. This, in turn, is how the world perceives design. The profession’s time and energy is used up manufacturing demand for things that are inessential at best.
Many of us have grown increasingly uncomfortable with this view of design. Designers who devote their efforts primarily to advertising, marketing and brand development are supporting, and implicitly endorsing, a mental environment so saturated with commercial messages that it is changing the very way citizen consumers speak, think, feel, respond and interact. To some extent we are all helping draft a reductive and immeasurably harmful code of public discourse.
There are pursuits more worthy of our problem solving skills. Unprecedented environmental, social and cultural crises demand our attention. Many cultural interventions, social marketing campaigns, books, magazines, exhibitions, educational tools, television programs, films, charitable causes and other information design projects urgently require our expertise and help.
We propose a reversal of priorities in favor of more useful, lasting and democratic forms of communication - a mindshift away from product marketing and toward the exploration and production of a new kind of meaning. The scope of debate is shrinking; it must expand. Consumerism is running uncontested; it must be challenged by other perspectives expressed, in part, through the visual languages and resources of design.
In 1964, 22 visual communicators signed the original call for our skills to be put to worthwhile use. With the explosive growth of global commercial culture, their message has only grown more urgent. Today, we renew their manifesto in expectation that no more decades will pass before it is taken to heart.
signed: Student Name ...
Jonathan Barnbrook Nick Bell Andrew Blauvelt Hans Bockting Irma Boom Sheila Levrant de Bretteville Max Bruinsma Sian Cook Linda van Deursen Chris Dixon William Drenttel Gert Dumbar Simon Esterson Vince Frost Ken Garland Milton Glaser Jessica Helfand Steven Heller Andrew Howard Tibor Kalman Jeffery Keedy Zuzana Licko Ellen Lupton Katherine McCoy Armand Mevis J. Abbott Miller Rick Poynor Lucienne Roberts Erik Spiekermann Jan van Toorn Teal Triggs Rudy VanderLans Bob Wilkinson
and many more "
So in the first one I decided to leave the word 'signed' visible and signed it myself, as I was struggling to understand the manifesto I then got a new sheet of paper and crossed out these words to show ;
" A Design Manifesto We, the undersigned, are graphic designers, art directors and visual communicators who have been raised in a world in which the techniques and apparatus of advertising have persistently been presented to us as the most lucrative, effective and desirable use of our talents. Many design teachers and mentors promote this belief; the market rewards it; a tide of books and publications reinforces it.
Encouraged in this direction, designers then apply their skill and imagination to sell dog biscuits, designer coffee, diamonds, detergents, hair gel, cigarettes, credit cards, sneakers, butt toners, light beer and heavy-duty recreational vehicles. Commercial work has always paid the bills, but many graphic designers have now let it become, in large measure, what graphic designers do. This, in turn, is how the world perceives design. The profession’s time and energy is used up manufacturing demand for things that are inessential at best.
Many of us have grown increasingly uncomfortable with this view of design. Designers who devote their efforts primarily to advertising, marketing and brand development are supporting, and implicitly endorsing, a mental environment so saturated with commercial messages that it is changing the very way citizen consumers speak, think, feel, respond and interact. To some extent we are all helping draft a reductive and immeasurably harmful code of public discourse.
There are pursuits more worthy of our problem solving skills. Unprecedented environmental, social and cultural crises demand our attention. Many cultural interventions, social marketing campaigns, books, magazines, exhibitions, educational tools, television programs, films, charitable causes and other information design projects urgently require our expertise and help.
We propose a reversal of priorities in favor of more useful, lasting and democratic forms of communication - a mindshift away from product marketing and toward the exploration and production of a new kind of meaning. The scope of debate is shrinking; it must expand. Consumerism is running uncontested; it must be challenged by other perspectives expressed, in part, through the visual languages and resources of design.
In 1964, 22 visual communicators signed the original call for our skills to be put to worthwhile use. With the explosive growth of global commercial culture, their message has only grown more urgent. Today, we renew their manifesto in expectation that no more decades will pass before it is taken to heart.
signed: Student Name ...
Jonathan Barnbrook Nick Bell Andrew Blauvelt Hans Bockting Irma Boom Sheila Levrant de Bretteville Max Bruinsma Sian Cook Linda van Deursen Chris Dixon William Drenttel Gert Dumbar Simon Esterson Vince Frost Ken Garland Milton Glaser Jessica Helfand Steven Heller Andrew Howard Tibor Kalman Jeffery Keedy Zuzana Licko Ellen Lupton Katherine McCoy Armand Mevis J. Abbott Miller Rick Poynor Lucienne Roberts Erik Spiekermann Jan van Toorn Teal Triggs Rudy VanderLans Bob Wilkinson
and many more "
' We the graphic designers devote our heart. '
This is something I completely agree with as I know I put my everything into my work...
